Visiting supermarkets and finding almost every item right in front of you is very straightforward. The products have just been placed, and there is no special science behind them. However, everything is placed based on the consumer behavior and the product’s life cycle. From the selection of racks and their types to the placement of products, everything is done systematically. Grocery store racks are designed to provide product visibility, high appeal, and ease in selection for customers. As a result, they lead to high sales and customer satisfaction. How superstores and bakeries select their display racks will illustrate the concept behind it.
Every grocery store, convenience store, and supermarket is incomplete without a display rack. Especially when it comes to food and beverages, stores use them to attract the maximum number of customers. Their design and structure allow various types of items to be placed for maximum visibility. Likewise, the flexibility and adjustability of shelves increase when the right design and size are chosen. Here are some of the most common and best display racks for retail stores.
• Gondola racks
• Endcap racks
• Check-out corner racks
• Dump bin displays
Likewise, bakeries use display racks to place every item for all kinds of customers. Their specialized designs help them market every baked good like breads, cakes, pastries, rusks, and cookies. Bakeries must use slightly different types of shelves because they handle short-life products. Since freshness is limited, the racks must provide both refrigeration and aesthetics to facilitate impulse purchases. Some of the display racks for shops that are commonly found in bakeries are shown below.
• Refrigerated display racks
• Rotating racks
• Ambient food displays
• Gondola racks
Both sectors utilize different types of display racks, and a comparison between them can further clarify this. Deciding which is the best display rack for supermarkets is not very simple. Other product types and their target audience affect the need for racks. For instance, kids and adults are targeted through their height and impulsive behaviors. Superstores and bakeries arrange their products according to these factors, which means that different types of racks are used in various areas. Here is a detailed comparison for you.
Superstores have larger display racks because of the increased demand. They cater to a much larger audience with frequent foot traffic in huge numbers. Due to this factor, they have to place extensive shelves and racks to cater to the maximum customers.
On the other hand, bakery racks are smaller than those found in supermarkets. Since their footfall size is very low compared to supermarkets, the sizes of the racks are also small. Likewise, the designs are more aesthetically appealing, enhancing the appearance of bakery items. The placement of cakes and pastries is affected by the color, design, and hygiene of the display racks.
Bakeries require more air conditioning and heating bulbs due to the high perishability of their goods. Since cakes and pastries require constant cooling, they need refrigerated display racks for safe preservation. Likewise, bakeries also need wall-mounted racks with heating bulbs to keep items like cookies and rusks warm. It also reduces the risk of moisture and mold from them.
When we look at the superstores, they don’t need refrigerated and heating racks as much as bakeries. The reason is the nature of the goods they deal with. Superstores have a wide variety of goods, and they maintain a consistent overall store environment to achieve a uniform effect on all products. They do use refrigerated display racks, but only for dairy products and cakes in special aisles.
The lighting system in the supermarket racks is typically balanced to have the same impact on all products. Since they must maintain all products in the same manner, the lighting system in their racks is uniform. Even the presentation of goods is standard.
However, the presentation is more appealing in bakery display racks. In the section where cakes, brownies, pastries, and donuts are displayed, a special lighting system is used to highlight them. As a result, customers are attracted to them for impulse buying. Of course, nobody can resist fresh donuts, brownies, and cakes every time they enter a bakery.
Superstores have high load-bearing capacity in their racks. You will find a variety of goods placed in racks, ranging from lightweight to heavyweight items. FMCG goods are typically available in a wide range of weights due to the variety they offer. For this reason, superstores require metal display racks to support their high loads. The frame material must be either metallic or wooden in most cases to provide durability and strength.
In bakeries, usually wooden, acrylic, or metal racks are used. Items like bread and rusks are lightweight, which means wooden and acrylic frames can support their weight. Moreover, they require corrosion-free frame material to prevent any risk of rust and bacterial growth. Likewise, they need more care and maintenance to maintain freshness and ensure the safety of bakery items.
Which type of rack lasts longer? Of course, it is made of stainless steel or wood due to its high density. Unless there is high moisture or mold, they can survive for a considerable amount of time.
Both need this type because they share some products that require room temperature presentation. These are the food display racks that don’t have any air conditioning or heating features. Dry products, such as cookies, pastries, brownies, and sweets, are placed in them. Their glass protection keeps the products inside safe and also offers high visibility.
Both the superstore and the bakery racks require frequent maintenance. They do get a risk of molds and corrosion in some extreme environments. Not cleaning them periodically risks contamination and bacterial growth in them. Especially the ones with the moist and perishable products need more care than the general goods’ racks.
One can’t market their products effectively unless there are racks and shelves. This is why superstores, convenience stores, and bakeries need standard and special racks. Especially when it comes to temperature-sensitive products like cakes, pastries, and donuts, refrigerated display racks become mandatory. If we compare racks in superstores and bakeries, their products affect the selection of racks.
Superstores need heavy-duty, large, and general racks, while bakeries need small and medium racks with refrigerated or heating features for temperature-sensitive goods. Likewise, they need more aesthetically pleasing ones with a special lighting system to highlight the products placed inside them. Their selection process requires consideration of these factors because the cost is affected by them.
Gondola racks are suitable for middle aisles, endcap racks for the end of aisles, and checkout counter racks for the last stage. Additionally, refrigerated racks are also used for temperature-sensitive goods, such as dairy products, baked goods, and cold items.
Yes, bakery racks differ from general food racks as they are specifically designed to hold fresh bakery products with short shelf life. These racks prevent mold growth, reduce staling, and maintain freshness, ensuring safe storage and appealing presentation of baked goods.
Powder-coated steel and stainless-steel frames are suitable for heavyweight items. Wood and aluminum are good choices for medium and some heavy-weight products in superstores.
Yes, businesses can find customized food display racks. Many manufacturers design tailored racks for both perishable and non-perishable items, ensuring durability, functionality, and aesthetics that align with brand requirements, retail needs, and customer appeal. Customization boosts efficiency and presentation.
Visiting supermarkets and finding almost every item right in front of you is v
READ FULL